Ceren Pala Okat is Director and Senior Patent Attorney at Philips. She is currently heading the IP team for a product category and responsible for all end-to-end worldwide aspects of Intellectual Property, including counselling, value contribution, IP portfolio management, and value capturing. Previously, she was part of the licensing team at Philips and was involved in licensing negotiations and related litigation for connectivity (3G, 4G) and wireless power portfolios.